This note contains an overview of our market views, what we are watching, and our portfolio strategy. Any reference to portfolio positioning relates to our Flagship Solution. Clients with bespoke discretionary or advisory portfolios should consult their Client Advisor for the latest update on your portfolio.
US | Can mega cap tech stocks continue to rise?
With the US government still shut down, official data is on hold. That puts third-quarter earnings front and centre as investors look for clues on the health of the US economy. The Q3 earnings season kicked off last week, with the largest US banks delivering strong results. A few regional banks flagged credit quality issues, but those seem isolated. With interest rates likely heading lower and economic growth holding up, we see little reason for broad credit stress ahead.
The real spotlight is on mega-cap tech later this month. AI excitement has some investors flashing back to the dot-com bubble. There are a few similarities, such as market concentration and heavy capital spending, but we believe there are many more significant differences.
First, the success of the dominant US tech companies has been mostly driven by strong earnings growth, not just soaring valuations. Second, while valuations are high, they are still far from the extremes seen at the peak of the dot-com era. And, third, unlike the late 1990s, so-called AI “hyperscalers” like Amazon, Alphabet and Microsoft are funding AI from cash flow, not debt.
For these reasons we wouldn’t characterise the current environment as dot-com style speculative hype, though we acknowledge that market expectations for future AI revenues are high. Any hint of slower AI monetisation could hit valuations, so investors will be watching those earnings calls closely. We believe investors should stay exposed to AI trends while diversifying portfolios across geographies and asset classes to capture other sources of return and mitigate risks.
Global | How we’re positioning in the final part of 2025
Global equity markets recouped some of their losses from the previous week, while US 10-year bond yields fell near their lowest level of the year, driven by concerns around US regional banks. US-China trade tensions have eased somewhat, with President Trump saying that he still wants to make a trade deal. We expect the US and China to eventually make a deal, but until then, the risk of escalating threats remains.
Looking ahead, rate cuts and fiscal stimulus should support US growth into 2026, with AI infrastructure spending adding another tailwind. In Europe, while we don’t expect any more rate cuts, the European economy – Germany in particular – will benefit from increased government spending in defence and infrastructure. In China, too, government stimulus measures will continue to support the economy.
Against this backdrop of positive economic growth and policy support from governments and central banks, we maintain our moderate preference for equities over bonds. But given lingering risks such as geopolitical headlines, we’ve diversified our portfolios across markets, regions, sectors and investment styles. We also hold protection against uncertainty and volatility through a variety of exposures, ranging from gold and the Japanese yen to selective “insurance” strategies that appreciate when US equities fall (where client knowledge and experience, and regulations and investment guidelines, permit such strategies).
Within equities, we balance US exposure (where AI leadership comes with rich valuations) with opportunities abroad. Emerging markets look attractive, helped by a weaker dollar. Narrowing rate gaps and softer demand for “unhedged” US assets (where the currency impact is included) should keep the dollar under pressure.
As for bonds, we continue to prefer high-quality government bonds over riskier ones. US Treasuries don’t pay enough for the risks brought by the high US budget deficit, so we lean toward European markets instead.
This week | US inflation, economic data and corporate earnings
The delayed US inflation report for September is the big one (Friday). It will shape expectations ahead of the Fed meeting, where we see another quarter-percent rate cut. Eurozone and UK purchasing managers’ indices (PMIs), also out on Friday, offer an early read on October activity. On Thursday and Friday, watch UK and Japan inflation prints, respectively.
The earnings season also ramps up with Tesla, Netflix, P&G, GE, Coca-Cola, IBM, Intel and Lam Research in the US, plus SAP, Sanofi and Porsche in Europe. Guidance on AI spending and consumer demand will be key signals for markets.
If there is any content / terms in this article you are not familiar with, please take a look at our Glossary.

Important Information
Information correct as of 20 October 2025.
This document is designed as marketing material. This document has been composed by Brown Shipley & Co Ltd ("Brown Shipley”). Brown Shipley is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales No. 398426. Registered Office: 2 Moorgate, London, EC2R 6AG.
This document is for information purposes only, does not constitute individual (investment or tax) advice and investment decisions must not be based merely on this document. Whenever this document mentions a product, service or advice, it should be considered only as an indication or summary and cannot be seen as complete or fully accurate. All (investment or tax) decisions based on this information are at your own expense and at your own risk. You should (have) assess(ed) whether the product or service is suitable for your situation. Brown Shipley and its employees cannot be held liable for any loss or damage arising out of the use of (any part of) this document.
The contents of this document are based on publicly available information and/or sources which we deem trustworthy. Although reasonable care has been employed to publish data and information as truthfully and correctly as possible, we cannot accept any liability for the contents of this document, as far as it is based on those sources.
Investing involves risks and the value of investments may go up or down. Past performance is no indication of future performance. Currency fluctuations may influence your returns.
The information included is subject to change and Brown Shipley has no obligation after the date of publication of the text to update or amend the information accordingly. Accordingly, this material may have already been updated, modified, amended and/or supplemented by the time you receive or access it.
This is non-independent research, and it has not been prepared in accordance with legal requirements designed to promote the independence of investment research and is not subject to any prohibition on dealing ahead of the dissemination of investment research.
All copyrights and trademarks regarding this document are held by Brown Shipley, unless expressly stated otherwise. You are not allowed to copy, duplicate in any form or redistribute or use in any way the contents of this document, completely or partially, without the prior explicit and written approval of Brown Shipley. Notwithstanding anything herein to the contrary, and except as required to enable compliance with applicable securities law. See the privacy notice on our website for how your personal data is used (https://brownshipley.com/en-gb/privacy-and-cookie-policy).
© Brown Shipley 2025