The Confidence Dividend: Why Financial Confidence Pays Off

4 mins to read this article

2026 QBP Females Women In Conversation

What you need to know

  • Financial confidence is not about being an investment expert. It is about understanding your financial position, asking questions and participating actively in decisions that affect your future.
  • Confidence can be particularly valuable during significant life events, such as retirement, inheritance, divorce, bereavement or the sale of a business, when financial decisions may become more complex.
  • Building confidence can help you make informed decisions that reflect your personal goals, values, family priorities and approach to risk.
  • Taking small steps, including becoming more involved in financial planning, asking questions and drawing on trusted advice and supportive communities, can help strengthen knowledge and engagement.

For many high-net-worth women, wealth represents far more than financial success. It can create freedom, flexibility and the opportunity to shape the future you want for yourself, your family and your wider community. Yet despite increasing wealth and influence, many women still report lower levels of financial confidence than men.1 This is often referred to as the female finance confidence gap. 

That gap matters more than ever. Women are expected to control an increasing share of wealth in the years ahead. McKinsey reports that women currently control around one-third of retail financial assets in the European Union and United States, with this expected to rise to 40 to 45% by 2030. For many women, this wealth will come through business ownership, inheritance or managing family wealth after the loss of a partner. Building confidence before a major transition occurs can help women feel better prepared to make important decisions during periods of change.2

What is financial confidence?

Financial confidence is not about being an investment expert or understanding every technical detail. It is about knowing where you stand financially, feeling comfortable asking questions and being actively involved in decisions that affect your future. Confidence comes from visibility, understanding and participation. 


Psychologists often refer to “financial self-efficacy”, which means the belief that you can successfully manage financial matters and make informed decisions. Research published in Frontiers in Psychology describes financial self-efficacy as a person’s belief in their ability to achieve financial goals and found that it was positively associated with investment satisfaction and life satisfaction. In practical terms, confidence can influence long-term behaviours, from investing and retirement planning to estate and succession discussions.3

Designed by women, for women

Join our 'Beyond Value' female community

Beyond Value

Why does the confidence gap exist?

The confidence gap is not a reflection of capability. Instead, it is often linked to life experiences and societal factors that have historically left women less involved in financial conversations. Career breaks, caring responsibilities and changing family dynamics could influence confidence levels and long-term wealth outcomes. 


It is also closely connected to the gender wealth and pensions gap. The Department for Work and Pensions reported that, for those aged 55 to 59, the gender pensions gap in private pension wealth was 48% in 2020 to 2022. These structural factors can contribute to feeling less confident about financial decision-making, even when significant assets have been built.4

Confidence matters most when life changes

Financial confidence often becomes most important during periods of transition. Divorce, retirement, the sale of a business, caring for elderly relatives, bereavement or receiving an inheritance can introduce complex decisions at a time when emotions may also be running high. 


The World Economic Forum notes that communication and preparation are key in wealth transfer, and that intergenerational wealth is more than the transfer of money. For women, it can express values such as security, freedom and wellbeing for themselves and their families.5

As wealth grows, confidence should too

As women move through different life stages, financial decisions often become more complex and more meaningful. Questions around family, legacy, philanthropy, retirement and future generations naturally become part of the conversation. Confidence often grows alongside wealth, shifting from understanding markets to understanding what you want your wealth to achieve and how it can support the people and causes that matter most to you.


Importantly, confidence is not about taking more risk. It is about understanding your options and making informed decisions that align with your values, goals and circumstances. Every woman will have a different relationship with wealth, investing and risk. There is no single approach, only the approach that aligns with your personal objectives and circumstances.

Passing on confidence as well as wealth

Women often play a central role in passing financial values and behaviours to future generations. Building confidence today can help create more open conversations about wealth, responsibility and stewardship within families. According to the World Economic Forum, only a quarter of people have discussed generational wealth transfer with their families, which underlines the importance of starting these conversations early. 5

How can women build financial confidence?

Becoming more confident does not require dramatic action. Often, small steps make a significant difference: 

Take an active role in financial discussions and planning.
Ask questions when something is unfamiliar.
Develop a clearer understanding of your goals and priorities.
Build trusted support networks before major life events arise.
Work with advisers who take time to understand what matters to you and work collaboratively to develop a long term plan.
Learn from other women navigating similar decisions.

Education plays a vital role. The more we understand about our options, the more empowered we feel to make decisions that support our ambitions, families and futures.

Where to start? Start with community

Financial confidence is rarely built through information alone. Access to trusted insights, professional guidance and opportunities to share experiences can help individuals feel more informed and better equipped to make financial decisions. Being part of a community can provide valuable perspectives, practical knowledge and meaningful connections.

Our Beyond Value, Female Community was created to encourage open conversations, shared learning and meaningful connections between women. It offers a space to explore wealth, purpose, legacy and life with others who understand the opportunities and responsibilities that significant wealth can bring. 

Financial confidence is not about having all the answers. It is about feeling informed, supported and empowered to make decisions that are right for you. Sometimes, the first step towards greater confidence is simply joining the conversation.

 

Sources

1. University of Bristol's Personal Finance Research Centre report 
2. McKinsey & Company, The new face of wealth: The rise of the female investor, published 8 May 2025. [mckinsey.com]
3. Hu et al., Financial Self-Efficacy and General Life Satisfaction, Frontiers in Psychology, published 16 March 2021. [frontiersin.org]
4. Department for Work and Pensions, Gender Pensions Gap in Private Pensions: 2020 to 2022, published 21 July 2025. [gov.uk]
5. World Economic Forum, The Great Wealth Transfer: What is it and how can women make the most of it?, published 19 July 2024. [weforum.org]

 

Important Information

Information correct as of 9 September 2026.

Investing puts your capital at risk.

Certain images in this material have been generated using artificial intelligence (AI).

This document is designed as marketing material. This document has been composed by Brown Shipley & Co Ltd ("Brown Shipley”). Brown Shipley is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales No. 398426. Registered Office: 2 Moorgate, London, EC2R 6AG. 


This document is for information purposes only, does not constitute individual (investment or tax) advice and investment decisions must not be based merely on this document. Whenever this document mentions a product, service or advice, it should be considered only as an indication or summary and cannot be seen as complete or fully accurate. All (investment or tax) decisions based on this information are at your own expense and at your own risk. You should (have) assess(ed) whether the product or service is suitable for your situation. Brown Shipley and its employees cannot be held liable for any loss or damage arising out of the use of (any part of) this document.


The contents of this document are based on publicly available information and/or sources which we deem trustworthy. Although reasonable care has been employed to publish data and information as truthfully and correctly as possible, we cannot accept any liability for the contents of this document, as far as it is based on those sources. 


Investing involves risks and the value of investments may go up or down. Past performance is no indication of future performance. Currency fluctuations may influence your returns. 


The information included is subject to change and Brown Shipley has no obligation after the date of publication of the text to update or amend the information accordingly.  Accordingly, this material may have already been updated, modified, amended and/or supplemented by the time you receive or access it. 


This is non-independent research, and it has not been prepared in accordance with legal requirements designed to promote the independence of investment research and is not subject to any prohibition on dealing ahead of the dissemination of investment research.


All copyrights and trademarks regarding this document are held by Brown Shipley, unless expressly stated otherwise. You are not allowed to copy, duplicate in any form or redistribute or use in any way the contents of this document, completely or partially, without the prior explicit and written approval of Brown Shipley. Notwithstanding anything herein to the contrary, and except as required to enable compliance with applicable securities law. See the privacy notice on our website for how your personal data is used (https://brownshipley.com/en-gb/privacy-and-cookie-policy).

© Brown Shipley 2026
Contact us