From Artificial Intelligence to Inflation: Why Markets Face a More Complex Reality

6 mins to read this article

Maket Updates Cover2

What matters to you in 30 seconds:

  • Geopolitical tensions remain elevated, although renewed US-Iran negotiations suggest diplomacy remains the preferred path. With the US mid-term elections on the horizon, we believe the Trump administration has every interest in finding an elegant way out of a conflict that remains broadly unpopular domestically.

  • Higher energy prices could lead to more persistent inflationary pressures. We therefore expect that the Federal Reserve, Bank of England and Bank of Japan to raise their policy rates before the end of the year.

  • The Artificial Intelligence (AI) theme remains intact, but investors are placing greater emphasis on profits and valuations rather than growth alone.

Global Markets

Why has confidence become more fragile?

For much of this year, resilient growth, solid earnings, falling energy prices and continued enthusiasm around AI supported markets. Those drivers have not disappeared. However, investors are now weighing a wider range of risks, which helps explain why markets have become more volatile in recent weeks.

Geopolitics remains a key source of uncertainty. Tensions between the US and Iran and disruption to shipping through the Strait of Hormuz have revived concerns about energy supplies and higher oil prices. Persistently higher oil prices could keep inflation elevated and limit central banks' flexibility to reduce interest rates. However, markets welcomed signs that diplomacy remains the preferred path after President Trump announced that negotiations with Iran had resumed, supporting US equities and easing oil prices.

Investors are also adjusting to a less predictable policy environment. US intervention to support the Japanese yen highlighted how policymakers may increasingly use currency markets as another tool to influence financial conditions, with potential implications for global capital flows.

A further source of uncertainty comes from the AI sector. Demand for chips, data centres and digital infrastructure remains strong, but investors are becoming more selective. The focus is shifting from growth alone towards profitability, valuations and returns on investment.

Taken together, these developments are making markets more challenging than earlier this year. However, the broader picture remains constructive. Economic growth is holding up, corporate earnings continue to expand, and investment linked to AI remains strong.

Central Banks

Why policy uncertainty matters?

Last week's central bank meetings confirmed that monetary policy remains a key market driver. The Federal Reserve (Fed), the European Central Bank (ECB), the Bank of England (Boe), and the Bank of Japan (BoJ) all left interest rates unchanged, which markets largely expected. However, the more important factor was how little guidance the central banks have about the future path of policy.

In the US, Fed Chair Kevin Warsh has provided less guidance on the future path of rates than investors had become accustomed to with the previous leadership. For investors, this matters because markets often move on expectations as much as on actual decisions. The less clarity the market has on future policy, the more sensitive it can become to economic data and unexpected developments.

This dynamic was visible in bond markets last week. Markets initially welcomed the absence of an immediate rate hike from the Fed, but sentiment quickly reversed as investors struggled to assess its next move, briefly pushing the 30-year Treasury yield to its highest level in nearly two decades, before easing off a little bit on Friday.

We maintain our view that the Fed will raise interest rates by a quarter of a per cent before the end of the year, bringing them within a range of 3.75% to 4%.

Equity Markets

Is AI becoming a victim of its own success?

AI remains one of the most important drivers of global markets. However, recent developments in Asian semiconductor stocks suggest investors are beginning to question whether expectations have become too ambitious.

Several companies reported exceptionally strong earnings but still saw their share prices fall. The debate is no longer whether growth is strong, but whether it is strong enough to justify the current share prices.

Competition is also increasing. Alongside established US technology firms, Chinese competitors are developing increasingly capable and lower-cost alternatives, putting future margins and pricing power under greater scrutiny.

Importantly, the broader AI investment cycle remains intact. Demand for semiconductors, computing power and digital infrastructure continues to grow, and the benefits of AI are increasingly spreading beyond technology into sectors such as industrials, utilities and energy.

The next stage of the AI story may depend increasingly on which companies can convert investment into sustainable earnings. Against this backdrop, we retain a slight overweight to equities, including emerging markets where valuations remain relatively undemanding. Within developed markets, we continue to favour US equities through an equal-weight approach.

This week

Focus on labour market data and activity indicators

Attention now turns to economic data that could provide further clues about growth, inflation and the outlook for interest rates.

In the United States, Friday's employment report will be the main focus. Markets will closely watch both job creation and the unemployment rate for signs of whether the labour market is cooling or continuing to show resilience. Stronger or weaker figures than expected could influence market expectations for future interest rates.

In Europe, investors will focus on activity in the services sector. Final purchasing managers' index (PMI) data for the euro area will provide an updated view of business activity after a challenging first half of the year.

The key question is whether these risks are large enough to alter the broader outlook for growth, inflation and earnings. For now, markets remain highly sensitive to incoming data.

Important Information

Information correct as of 3 August 2026.

This document is designed as marketing material. This document has been composed by Brown Shipley & Co Ltd ("Brown Shipley”). Brown Shipley is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales No. 398426. Registered Office: 2 Moorgate, London, EC2R 6AG. 

This document is for information purposes only, does not constitute individual (investment or tax) advice and investment decisions must not be based merely on this document. Whenever this document mentions a product, service or advice, it should be considered only as an indication or summary and cannot be seen as complete or fully accurate. All (investment or tax) decisions based on this information are at your own expense and at your own risk. You should (have) assess(ed) whether the product or service is suitable for your situation. Brown Shipley and its employees cannot be held liable for any loss or damage arising out of the use of (any part of) this document.

The contents of this document are based on publicly available information and/or sources which we deem trustworthy. Although reasonable care has been employed to publish data and information as truthfully and correctly as possible, we cannot accept any liability for the contents of this document, as far as it is based on those sources. 

Investing involves risks and the value of investments may go up or down. Past performance is no indication of future performance. Currency fluctuations may influence your returns. 

The information included is subject to change and Brown Shipley has no obligation after the date of publication of the text to update or amend the information accordingly.  Accordingly, this material may have already been updated, modified, amended and/or supplemented by the time you receive or access it. 

This is non-independent research, and it has not been prepared in accordance with legal requirements designed to promote the independence of investment research and is not subject to any prohibition on dealing ahead of the dissemination of investment research.

All copyrights and trademarks regarding this document are held by Brown Shipley, unless expressly stated otherwise. You are not allowed to copy, duplicate in any form or redistribute or use in any way the contents of this document, completely or partially, without the prior explicit and written approval of Brown Shipley. Notwithstanding anything herein to the contrary, and except as required to enable compliance with applicable securities law. See the privacy notice on our website for how your personal data is used (https://brownshipley.com/en-gb/privacy-and-cookie-policy).

© Brown Shipley 2026

Contact us